Evaluation Question 5

Evaluation Question 5

How did you attract/address your audience?

For a description of our target audience see question 4.

Our product attracts and addresses the target audience in a few ways.

Visually our video has in places had the gamma levels edited to make the colours deeper and has had the speed of some parts changed for dramatic effect. This addresses the audience as it sets the mood of the clip as a psychological thriller/horror and reflects the warped perspective of the titular character Red which gratifies the audiences desire to see a film that is distant from reality. Another way that the visual element of our product has done this is by using a few non-additive dissolve transitions to create a similar effect to the gamma alterations.

 

Above is an example of a shot where the gamma has been turned up to enhance the colours in the shot. Below to the left is an example of a non-additive dissolve being used to make Red's downhill run seem off and take less time. Below to the right is an example of shots which have been deliberately edited to be jumpy. Both are examples of bits which have had time manipulated, the left having been slowed down and the right having been sped up.

 

Our video's soundtrack is also used to attract and address the audience. Our music is Ludwig Van Beethoven's Piano Sonata No. 14, specifically the first two minutes in the first movement. We have dialogue between Red(at the moment being played by Amber) and her alter ego(being played by Dan) in which they have a conflict. This establishes the mindset of Red and the differences that she has with her alter ego. This gratifies the aspect of the audience that want to see conflict in a  psychological thriller/horror type film.

This all adds up to attract our target audience as when added together it creates an unusual atmosphere and intrigues the audience into wanting to know more about the story. It is also very clearly not a mass market film and therefore attracts the niche market to view it.